32. Do a web site instead
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Before you sit down to work on a new print project ask the question, “could this be done as a paper-free web site or pdf instead?” This isn’t to say you need to give up print marketing materials, but you might be able to get away with a smaller, less elaborate print piece supported by an in-depth web site.
SVC switched from a 12-page catalog to a one-page flyer backed up by a catalog web site
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