63. Start with the need, not the end result
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A client may say “we need a brochure,” but try to figure out what the real need is. For example, they may actually be saying “we need a way to tell people who use products similar to ours that we have a better solution.” Is, indeed, a brochure the best solution? Would a web site be better? What else could you do to accomplish the client’s objectives without necessarily going with paper or energy-based solutions?
This suggestion made by attendees at SVC’s 101 Things Designers Can Do to Save the Earth workshop on May 30,2007.
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