81. Make the business case
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You gotta love the United Nations. Not only are they are last, best hope for some sort of world peace, but they’ve also put together a surprisingly informative, well-designed 52-page pdf called Talk the Walk, that makes a very compelling business case for using sustainability as a marketing platform for products and services of all kinds. The site we’re directing you to for the download, by the way, is called greenbiz.com which (as you might expect) is all about the business side of sustainability.
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